Category Archives: Marketing

The Digital Divide Meets Everytown, USA

Over and over again, you have heard (or read) about my small town in New Hampshire.  We are the proverbial small New England town, complete with General Store and a gazebo on the Town Common.  We have strong agricultural roots, but we are not a hick town.  97% of our population has education beyond the [...]

Archives and Popular Media

My friend was watching an episode of White Collar the other night. I don’t follow the show so I was only half listening until I heard, “We are going to have to go check out the archives.” A meme/blog post has been going around recently about movies with library scenes in them and it set [...]

Lobbying for Library Cards

On Saturday I spent three hours lobbying for library cards. During the month of February, the Somerville Public Library is competing against the Arlington, Belmont, and Lexington Public Libraries to see which can sign up the most new library cardholders. I donned my “Libraries: Shhhh Happens.” t-shirt (which received many comments and compliments) and stood [...]