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Building an Integrated Social Media Strategy
$250 (Simmons GSLIS Alumni Price $200)
July 1 - July 31, 2013 - PDPs: 15
Do you need to update your library's marketing and publicity to take better advantage of new and emerging media and networks?
This course will examine new media and platforms, ranging from simple tools like blogs, video, and qr codes to more complex platforms like Google services, mobile communities, and social networking sites. It will help you sort through the options, identify which ones will help you meet your strategic and community goals, and help you design a plan to integrate your efforts effectively.
All course participants will leave with practical experience with the tools and platforms examined, and will craft an integrated social media strategy for their library as a course project.
Bonnie Roalsen: Bonnie Roalsen is Head of Children's Services at the Dover Town Library, and an Independent Consultant specializing in mobile technology, digital literacy, creative programming, and youth services. Bonnie was named a Library Journal Mover & Shaker in 2007 for her work incorporating digital media and tools into public library service.
Please note: While we try to be as accurate as we can be with our workshop descriptions, please contact GSLIS CE or the workshop instructor to ensure that the class meets your expectations for content, format, rigor, etc.